Who we are
Bluapple Properties Ltd (registered in England & Wales) is the data controller for the personal data we process when you use our website or engage our property services.
What this policy covers
This privacy statement applies to all personal data we collect via our website, mobile applications or otherwise when you engage with our services (for example: buying and selling property).
What personal information we collect
We may collect:
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Identity & contact details (name, address, email, phone).
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Property-related details (e.g., property you’re buying or selling).
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Financial & verification data (bank details, ID documents, proof of address).
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Technical/usage data (IP address, device data, website usage).
We also receive data from trusted third-party sources (e.g., public registers, property portals, reference agencies).
How and why we use your data
We use your personal data to:​
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Conduct due-diligence, identity verification and anti-money-laundering checks.
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Communicate offers, process contracts and payments.
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Send you marketing (where you have given consent or where we have a legitimate interest).
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Improve our website, apps and client experience.
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We rely on the following lawful bases for processing:
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Contract – where we are performing or entering into a contract with you.
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Legal obligation – where required by law (e.g., AML).
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Legitimate interests – for administering our business and marketing.
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Consent – especially for direct marketing communications.
Sharing your data
Your data may be shared with:
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Professional advisers (solicitors, accountants, surveyors).
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Technology and CRM suppliers, verification service providers.
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Government or regulatory authorities where required.
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Other third-parties only where necessary for the services we provide and always under contract to safeguard your data.
International transfers
If we transfer your personal data outside the UK (or European Economic Area) we will ensure equivalent protection of your rights under UK GDPR.
Retaining your data
We keep your personal data only as long as necessary to fulfil the purposes for which it was collected or to satisfy legal or regulatory retention requirements. When no longer needed, we securely delete or anonymise your data.
Marketing communications
You can opt-out of marketing communications at any time via the “unsubscribe” link in our emails or by contacting us directly. We will still send you service-related messages even if you opt-out of marketing.
Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure or loss. However, no system is entirely risk-free, especially when data is transmitted online.